From humble beginnings to running with the big dogs

Serving delicious dog treats since 2006.

We are continuing the journey of creating tail-wagging baked treats for your furry friends using only the best ingredients and finest formulations. We bake nutritionally formulated treats that cater to all types of paw-some pooches, to accommodate all types of dietary needs.

We pride ourselves on our complete range of nutritionally formulated treats and we are committed to exploring new formulations that will raise the ruff of variety and flavour, because every type of dog should enjoy a tasty treat, no matter what their diet is.

Pro – colloquial for the word “Professional” – these biscuits are recommended by and only available from veterinarians.

Bono – A bone shape which all dogs recognise.

Probono – A term used to designate work or services undertaken voluntarily and without remuneration – just like the loyalty and affection your dog shows you every day of the week – rain or shine, expecting nothing in return.

Keeping tails wagging

Our progressive approach combined with our passion for pooches has resulted in a firm understanding of what it takes to make the finest quality biscuits, to keep tails wagging, coats shining and teeth fir for the pup-parazzi.

– We focus on tail wagging biscuit treats that are created with care, sorted and packed with love.

  Our factory is certified for export to regions within the European Union and Sub Sahara Africa.

The benefits of baked goodness


Crunchy and nutritious biscuit treats.


Made with only the best ingredients, selected specifically to suit the digestive system of your best friend.


Oven baked for the perfect texture to ensure a good gnawing action to promote healthy teeth & gums.


Can be used as a reward for good behaviour or a between meals as a snack.


Perfect for an incentive while training.


A perfect complement to any diet.


Promotes physical well-being and improves all round performance.


Suitable for dogs of all breeds and sizes.